If you were to listen to many teenage conversations, you would hear them discussing the app. TikTok has always appealed to Generation Z. TikTok Will Replace Television for More of Generation Z And, of course, music lovers will continue to upload lip-synching videos in vast quantities, as they always have. This trend should continue in 2022, as people share their expanding lives via their TikTok accounts. Instead, it has just meant that you now see more TikTok videos filmed outside the home environment as people start to move about more. But that hasn't led to people abandoning TikTok. It is beginning to look like Covid's here to stay now, and much of the world has opened up, albeit often requiring vaccinations and Covid passports. Home fitness videos became particularly popular, as people demonstrated how they could still keep fit despite being stuck at home. While many people continued to make simple music videos at home, others experimented with other video genres. Therefore inevitably, people continued to make more videos of themselves doing things home-based than they did pre-COVID. The various lockdowns worldwide gave people much more leisure time, and they had to find something to do with their time while remaining at home and for many people, watching and making TikTok videos filled this void.ĬOVID continued into 2021, and depending on your location, you were still likely to spend more time at home than usual. The use of TikTok was already rising before COVID however, the pandemic dramatically accelerated the number of people downloading and spending time on the app. TikTok Will Keep its Popularity, Even as the World Opens Up This makes it easier for brands to reach their target customers through paid ads or influencer marketing.Ģ. TikTok has an intelligent algorithm that accurately presents suggested content to viewers.
Many firms work with influencers to help sell their products to their numerous followers. The increase in influencers will also help increase the number of firms marketing on the platform. Thirty-five percent of influencers say they have started to use TikTok more frequently over the past year, according to a Tribe Dynamics survey. Also, quite a few influencers on other platforms have created a TikTok presence to widen their exposure. Now, however, people upload a much more comprehensive range of videos to TikTok, allowing more people to become recognized as experts in different fields. In the early days, TikTok was mainly known for people making their versions of music videos. Likewise, as TikTok numbers have risen, so have the number of influencers on the platform. As a result, expect to see a sizable increase in the number of brands marketing on TikTok this year, particularly those targeting Generation Z or Millennials. However, this is changing, particularly now that TikTok has a formal advertising network. TikTok has grown in popularity so rapidly that many brands have yet to understand or even recognize the platform.
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